Of All things websites, keep in mind that your custom website should be designed with your audience in mind and should make certain that it improves the user experience. Your website is one of the most significant aspects of your brand’s online presence, and it’s important that you design it properly. You will also direct your potential customers at the bottom of the path to your conversions on your website. Therefore, you cannot afford any website failures that could discourage your potential customers from your site.
Your website should be designed with your audience in mind and should provide a good user experience. Good website design has many other benefits for your business and your audience.
Did you know that only 11.8% of the website designs are user-responsive? We are sure that you would not want to get a website that does not fall in the mentioned category.
Brand image
Goes without saying, the first impression is the last impression. Your website is indeed a reflection of your brand and everything it represents. This is usually one of the first things people try to learn about a brand, helping to make a first impression. Design elements of your website, such as colors, fonts, images, etc., all form the identity of your brand. Therefore, you need to carefully select these elements and keep them consistent throughout your site.
Color
If you have some brand colors that match your logo and other brand identity elements already, you should use them on your site as well. However, if you are starting from scratch, you can use this study to understand color associations. For example, if you are thinking to associate your brand or business with trust, you should use blue. If you want clients to think that your brand produces high-quality products, then black can help shape that image. Similarly, depending on the tag associations you want to create, you can select tag colors. Then you can choose colors that arouse certain emotions or thoughts in people. For example, blue is the color most associated with confidence and black with quality.
Agreement and uniformity
In general, the layout must be simple, clean and designed to highlight the most important parts. Also, the number of menu options or drop-down menu items should be determined by your audience preferences. You can experiment with several different layouts and run divided tests to see what works best for your audience. Navigating a messy website is very difficult, and the lack of a grid design makes it confusing and chaotic. It also significantly impacts its usability.
Website accessibility
You should design your website in a way that it is accessible to everyone. Not only will this improve the user experience for your audience, but it is also required by law. This means designing your own website so that people with disabilities can also access it, but that’s easier said than done. Most website designers and agencies don’t even know about it, let alone design an accessible website.
Whether you create your own website or use a web design agency, be sure to design an accessible website. While this can be tremendously challenging, you can make the most of an online solution to simplify the process. Such a service provider can also scan and analyze your site to ensure that it complies with all accessibility laws (ADA, WCAG, section 508). This will help you avoid any accessibility litigation (yes, that’s one thing) and include more people in your audience.
Web navigation
One of the biggest benefits of good website design for your audience is that it can help them navigate the web easily. The ultimate goal of anyone who visits your site is to quickly find the information they are looking for. Also, the design of your website should make this process easier and help visitors navigate your site without getting lost.
The more intuitive your website is, the more likely people are to interact with your content and take the action you want. A good website design should focus on providing the best user experience that ultimately leads to conversion.
For example, Airbnb has a very simple but attractive website design. You can find everything directly from the home page. Whether you want to make a reservation or explore the different types of accommodation and experiences that Airbnb offers, you will find the option on the home page.
Scalability
The rule of thumb suggests, if you are literally investing your precious time and money in building your virtual presence, you will not do that to just entertain a few clients. You would probably be thinking to target a larger audience. Thus, it is always important to get a scalable website designed that can entertain the increasing traffic on your website in the foreseeable future without compromising its uptime.
Bottom line
While a lot of users have started resorting to online website builders that offer free templates, one should know that the features offered by them are far from custom website design services providers. Such websites may be scalable, but after it has entertained a certain amount of traffic, you would see that its uptime would be compromised.
You will always need a responsive website design because that is the only thing that Google ranks. Thus, in any case, a responsive website design is what you need. If you do not have a responsive website design, you should know that a customer does not wait for more than 8 seconds before they move on to another page or website. If you think that you cannot do all of this by yourself, you can always get an expert’s help.